200+ leads in 2 weeks · about $0.20 per lead · first contract within a week · 3M-person audience

“You have to automate, especially when your business is set up so that sales aren't instant, aren't emotional, and you have to actually prep the customer.”Alexandr Tovtsonog, CEO of AutDriver

THE BUSINESS

AutDriver sources and delivers cars from the US. Alexandr Tovtsonog has 20 years in the auto business: he worked at Toyota and ran large dealer centres. He came to the Leeloo.ai Academy workshop for a new line of business: opening a dealer network. Deals in this niche are long, and the business runs on trust and referrals.

BEFORE LEELOO

Before Leeloo the company worked in AmoCRM, TerraSoft and Bitrix. The main task: take consultants out of the first touches so nobody makes half-baked calls to a cold audience. A person first needs to trust the company, and a cold market gives no such trust. They needed a mechanism that prepares the customer before a manager talks to them and captures a share of the cold market every month.

WHAT WAS BUILT

Over the two workshop days Alexandr was walked through the tunnel and the ads by specialists, each covering their own area. The funnel entry point: useful content, «How to protect yourself from mistakes when buying a used car», rather than a head-on sale. The ads targeted a broad Ukrainian audience (interests plus cars), reaching no fewer than 3 million people. The principle Alexandr took from the workshop: keep it simple at the start, build a plain three-to-five-step tunnel, then develop it. In his words, 90% of the launch problems were no problem for the specialists: a solution was found right away.

THE RESULTS

Two weeks of ads brought more than 200 leads at roughly 20 cents each. A week after the first launch they signed the first contract and locked in a vehicle: for a niche with a long sales cycle, that is a fast result. First touches now happen without consultants. Alexandr believes the scheme will work for any company, provided the owners or decision-makers are involved in the rollout.

• 200+ leads in two weeks of ads
• $0.20: approximate cost per lead on a broad Ukrainian audience
• 1 car contract signed a week after the first launch
• 3,000,000+ people in the ad campaign audience
• 2 workshop days from the brief to a live tunnel and ads

WATCH THE FULL STORY

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QUESTIONS

How many leads did AutDriver get with Leeloo.ai and at what cost?

More than 200 leads in two weeks of ads at roughly 20 cents per lead. AutDriver ran ads to a broad Ukrainian audience (at least 3 million people) with useful content about buying a used car; the tunnel was built on Leeloo.ai.

How quickly did AutDriver get its first contract after launching a Leeloo.ai tunnel?

A week after the first launch AutDriver signed a contract and locked in a vehicle. The contract value is not disclosed. In the US-car-import niche the sales cycle is long, so the first touches in the Leeloo.ai tunnel happen without consultants.

What did AutDriver build at the Leeloo.ai workshop?

In two days, guided by Leeloo.ai specialists, AutDriver built a simple three-to-five-step tunnel and the ads. The entry point: «How to protect yourself from mistakes when buying a used car» instead of a head-on sale. Before that the company worked in AmoCRM, TerraSoft and Bitrix.