5x cheaper cost per lead · first ever ad launch · Germany and Montenegro · warm leads instead of word of mouth

“I liked that the Leeloo platform combines several mechanisms, a logically and properly built system. We can work with different social networks through one platform and set up sales funnels properly without resorting to a pile of side products.”Alexandra Essert, real estate broker

THE BUSINESS

Alexandra Essert sells investment real estate in Germany and Montenegro to foreign buyers: residential and resort properties, investment consulting, tax optimisation through property purchases. Before this project, clients came through referrals. She had never run social media ads for her business before.

BEFORE LEELOO

Launching ads looked complicated: a lot of unknowns, no idea how it would go. The first test showed how expensive EU traffic is: at the start, ads came to €80–90 per day, and the cost per lead was high. The standard advice in that situation: just raise the budget.

WHAT WAS BUILT

We built the whole setup in Leeloo: social networks, sales funnels and the lead base in one platform, with no stack of third-party services. Together with the client we set goals, defined the audience, picked trigger phrases and imagery for the ads, and tested several offers and locations. Every step was discussed: stop the ads, change the strategy, “let's give it three more days”. When analytics showed an expensive lead for Germany, we did not raise the budget; we changed the strategy and moved from tours to consultations. In parallel we launched the Montenegro direction.

THE RESULTS

After the strategy change, cost per lead fell five times. The ads brought live, warm leads. The client now has a digitised funnel, an understanding of her customer cost, and a contact base to work with. The launch that looked complicated became clear, and the next one is already planned.

• 5x cheaper cost per lead after moving from tours to consultations
• €80–90 per day went into ads at the start, with a high cost per lead
• Live, warm leads from ads instead of relying on referrals alone
• A digitised funnel, a known customer cost and a contact base after the first launch
• 2 directions tested: Germany and Montenegro

WATCH THE FULL STORY

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QUESTIONS

How much cheaper did leads become for Alexandra Essert with Leeloo.ai?

5x, in Alexandra Essert's own words. The Leeloo.ai agency looked at the analytics, saw an expensive lead for Germany and, instead of raising the budget, changed the offer from tours to consultations. Exact euro cost per lead before and after is not stated in the case.

What did the Leeloo.ai agency do for real estate broker Alexandra Essert?

It built the funnel in the single Leeloo.ai platform: social networks, message sequences and the lead base with no third-party services. It set goals, defined the audience, tested offers and locations (Germany, Montenegro) and ran the launch step by step together with Alexandra Essert.

Did Alexandra Essert have any advertising experience before Leeloo.ai?

No. This was the first social media ad launch in her practice; before that, clients came through referrals. After the project with Leeloo.ai, Alexandra Essert has a digitised funnel, a known customer cost and a base of warm leads.