From 10 manual conversations a day to a system that warms up, closes at a masterclass and follows up for 3 weeks

“Some people just watch the masterclass and buy on their own. The manager calls them: “So, how was it?” And they say: “Don't interrupt, we're already paying.””Anatoliy Shkarin, founder of DowJonesBots

THE BUSINESS

Anatoliy Shkarin: trader, investor, founder of DowJonesBots. The business rests on three products: trading education, exchange trading bots and raising investment. Each needs explaining: the programme to a student, the terms to an investor, how the bot works to a buyer.

BEFORE LEELOO

He did all the explaining himself. Up to 10 conversations a day, each with objections. In his words it ate up an enormous amount of time, and he could only convert a small share of people: the rest he simply lost, unable to keep up with the flow. Before that he had paid another contractor a sizeable sum and got no result.

WHAT WAS BUILT

We built an automatic system for DowJonesBots on Leeloo. Ads bring the right audience, a message sequence warms the person up before the masterclass, and the masterclass does the selling. Those who don't buy keep receiving messages for another 3 weeks, and after a few touches most take what they need. Along the way we helped with content and showed which of the original ideas were worth rebuilding.

THE RESULTS

The founder now meets people who are already prepared. Some buyers pay right after the masterclass, before a manager even calls. The project was delivered ahead of the agreed date. The top agency package cost about €11,000 and, by Anatoliy's estimate, has paid back many times over. Support still answers after the project was handed over.

• €11,000 for the top package, paid back many times over (founder's estimate, no exact multiple)
• 3 weeks of automatic follow-up for those who didn't buy at the masterclass
• Some customers pay before the manager calls
• Delivered ahead of schedule, support still answers after launch

WATCH THE FULL STORY

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QUESTIONS

What did the Leeloo.ai agency build for DowJonesBots?

An automatic sales system: ads bring the audience, a message sequence warms people up before the masterclass, the masterclass sells, and those who don't buy get 3 more weeks of follow-up.

How much did DowJonesBots pay Leeloo.ai and did it pay off?

About €11,000 for the top agency package. Founder Anatoliy Shkarin says it paid back many times over; the case gives no exact multiple.

What changed for the DowJonesBots founder after launch?

Instead of 10 personal conversations a day he meets prepared customers, some of whom pay right after the masterclass, before a manager calls.