A significant share of a building sold in weeks · #2 in Lviv by buildings delivered · 18 complexes · 5+ years
“We have people who subscribed to our bot back in 2022 and bought an apartment in 2023, because they were waiting for a good promotional offer. And these were repeat buyers: they reinvest, they keep working with us.”Anton, head of marketing at Continent
THE BUSINESS
Continent is a construction company from Lviv and one of the city's largest developers. It is building about 18 residential complexes in Lviv and Uzhhorod. Last year it ranked second in Lviv by buildings delivered in the independent LUN ranking. It sells apartments directly to buyers, including repeat buyers who reinvest.
BEFORE LEELOO
Five years ago the company was just starting out. The customer base sat in Excel sheets alongside piles of documentation, and working in that setup was hard. Online marketing barely existed: a Facebook group and a website. The task was simple: bring people from many channels into one window.
WHAT WAS BUILT
Continent picked Leeloo in its first year: back then it was the only platform developed enough to bring messengers together in one window. The contract was signed for three years at once, with a discount and training that Anton went through himself. At first Leeloo worked as a CRM and messenger hub; later the team added a sales funnel, broadcasts and retargeting. For every new building they gather a segment of subscribers interested in that specific building and broadcast the offer when sales open. The funnel shows which clients have not been worked; each manager has separate statistics. Analytics show which ad channel people came from and where they stopped.
THE RESULTS
When sales open for a new building, a broadcast to interested subscribers closes a significant share of the apartments within a few weeks. Bot subscribers from 2022 bought apartments in 2023 once a promotional offer arrived, and some of them are repeat buyers. Managers spend less time processing leads and no longer lose them. Anton says the company uses about 30% of the platform's capabilities, which is enough for the system they have built.
- A few weeks to sell a significant share of a building after the launch broadcast
- #2 in Lviv by buildings delivered last year (LUN ranking)
- 18 residential complexes in Lviv and Uzhhorod run through one platform
- 2022 → 2023: bot subscribers bought apartments a year later after a promotional broadcast
- 5+ years with Leeloo: CRM, messenger hub, funnel, broadcasts, retargeting
WATCH THE FULL STORY
QUESTIONS
- How does Continent use Leeloo.ai in real estate sales?
- Continent gathers subscribers interested in a specific building in Leeloo.ai and broadcasts the offer to them when sales open. A significant share of the building is sold within a few weeks. The funnel shows unworked clients and per-manager statistics.
- What did Continent have before Leeloo.ai?
- A customer base in Excel sheets, a Facebook group and a website. Continent connected Leeloo.ai in the company's first year to bring people from every channel into one window.
- Do long warm-up cycles work in real estate?
- At Continent, people who subscribed to the bot in 2022 bought an apartment in 2023, once a promotional offer arrived through a Leeloo.ai broadcast. Some of them are repeat buyers.
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