Up to +40% profit per launch cycle · 7–10 managers kept busy · 1,500–2,000 people per funnel intake
“With Leeloo we tracked all of it, and we understood that, say, this specific manager is way better off working with the warmer ones, the people who completed all four lessons, did all four assignments, rather than someone who just registered.”Bogdan Shelydyak, co-founder of Crypto Industries
THE BUSINESS
Crypto Industries is an online school and paid community for crypto and trading. Bogdan Shelydyak, a blogger and actor, launched the project in 2022 after the war began, to replace his lost acting income. The full course runs 2–4 months depending on the tier, with tickets from $500. More than 10,000 people know the school and about 3,000 have completed the full course (founder's estimates).
BEFORE LEELOO
Every customer was handled by hand: Google Sheets, separate Telegram bots and channels. The spreadsheet looked like structure, «over time you realize it's nonsense». When 1,500–2,000 people per intake started entering the free-training funnel, manual work broke down: confusion, «hands giving up». Costs were constant, income came launch by launch.
WHAT WAS BUILT
On the third launch, 3–4 times bigger than the previous ones, the school's marketer recommended Leeloo and ran the onboarding. The team set checkpoints for every participant of the four-day express marathon: registered, did one homework, two, three, attended the webinar. Leads were routed to managers by checkpoint: the warmer ones (all four lessons and assignments done) went to work first. On top of that, a product ladder: a $15 tripwire, the main course, the paid community.
THE RESULTS
The sales team of 7–10 managers got a constant workload instead of working launch to launch every 3–4 months. By Bogdan's estimate, per launch cycle the checkpoint system added up to 40% in profit. The team could see every process: «nothing was leaking anywhere». One customer went from a $15 tripwire to 2.5 years in the paid community.
- Up to +40% profit per launch cycle (founder's estimate)
- 7–10 sales managers work with a constant flow of leads
- 1,500–2,000 people per free-funnel intake with no manual tagging
- $15 → 2.5 years: one customer's path from tripwire to paid community
- ~3,000 completed the full course, 10,000+ know the school (founder's estimates)
QUESTIONS
- What result did Crypto Industries get with Leeloo.ai?
- By the founder's estimate, checkpoints in Leeloo.ai gave Crypto Industries up to 40% more profit per launch cycle. The team of 7–10 managers now works continuously rather than launch to launch. The figure is not verified against the CRM.
- What exactly did Crypto Industries build on Leeloo.ai?
- A checkpoint system inside a four-day express marathon: registration, homework 1/2/3, webinar attendance. Crypto Industries uses them in Leeloo.ai to route leads to managers: the warmer ones go to work first.
- Why did Crypto Industries drop Google Sheets?
- With 1,500–2,000 people per intake in the free funnel, manual tracking in spreadsheets and separate Telegram bots broke down. In Leeloo.ai the Crypto Industries team could see every process: «nothing was leaking anywhere».
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Results of a specific project. Individual results vary.