2 webinars · 170 attendees · 14 buyers of a ₴11,000 course · no ad budget

“I had been trying to do this for a year, to launch online. One contractor, then another, then some tweaks to the course. There was no real result until I came to this company.”Lara German, course author

THE BUSINESS

Lara German, interior designer. The product: her own online course for practicing and beginner designers, 10 sessions plus 3 bonus ones, priced at ₴11,000. Sales run through sales webinars; in parallel Lara keeps working on her own design projects.

BEFORE LEELOO

For a year Lara tried to launch the course online. She changed contractors: first a marketer, then a team of marketers, and made edits to the course. With them she moved up a few rungs but never reached a result. She assumed that moving a webinar from the 5th to the 7th changed nothing. She saw the real scale of launch preparation only when working with the agency.

WHAT WAS BUILT

We started with the site: the agency's architect designed, built and launched it. He then ran a series of interviews with the target audience and checked whether there was demand for the product. The interviews surfaced designers' pains Lara had not been aware of. Those are the pains she voiced on the webinar, and buyers later named them as the reason they bought. The webinar invitation was built as a series of emails with carefully worked copy and visuals. Traffic came from partners' mailing lists, with no ad budget. Preparing one webinar for its set date took a team of four people four working days. After the launch Lara sees the whole funnel in Leeloo: who subscribed, who left a request, who paid, whom to call and close, whom to message in a messenger.

THE RESULTS

Two sales webinars gathered 170 attendees (about 100 at the first and 70 at the second) and brought 14 buyers of the ₴11,000 course. Ad budget: zero. By agreement, 30% of the revenue went to partners for the mailing. The marketers Lara had worked with before looked at the platform and rated it highly. Lara herself says that had she come to Leeloo Agency straight away, it all would have happened faster.

• 14 buyers of the ₴11,000 course from two sales webinars
• 170 attendees: about 100 at the first webinar and about 70 at the second
• 0 ad spend: leads came from partners' mailings, partners received 30% of the revenue
• 4 working days a team of 4 spent preparing one webinar
• 1 year of launches with other contractors before that brought no result

WATCH THE FULL STORY

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QUESTIONS

How many buyers did Lara German get from two webinars with Leeloo.ai?

14 buyers of the ₴11,000 course from 170 attendees across two webinars (about 100 and 70). Lara German paid nothing for ads: leads came from partners' mailings, and the partners received 30% of the revenue. The launch was prepared by the Leeloo.ai agency.

What did the Leeloo.ai agency build for Lara German's course?

A site, a series of target-audience interviews with a demand check, a series of webinar invitation emails and a funnel on the Leeloo.ai platform where Lara German sees subscribers, requests and payments and can message anyone in a messenger.

Why could Lara German not launch her course before Leeloo.ai?

For a year she worked with various contractors: a marketer, then a team of marketers, and made edits to the course. There was no result. With the Leeloo.ai agency the first two webinars brought 14 buyers, and Lara German says that had she come straight away, it would have happened faster.