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Oktay AlievFounder · Oktay Aliev SchoolEdTech · Personal growth

$6,800 in ads → $52,000 in sales · 650–700% ROAS · 4,555 leads · $0.43 per subscriber

$52,000in sales from one campaign on a $6,800 ad budget
650–700%average ROAS as calculated by the agency team
4,555leads left a phone number
$0.43per chatbot subscriber, 4,765 subscribers
“Every lead that lands here from the funnel is already qualified. The manager doesn't waste time on empty calls: they open the card and immediately see all the answers.”Leeloo.ai agency team, video case

THE BUSINESS

Oktay Aliev's online school for personal development. The product: a bundle of 8 courses (family, parenting, business, financial abundance, handling difficulties and more) for $149. The audience: Russian-speaking residents of Europe. Sales are handled by a team of managers who call the leads.

BEFORE LEELOO

The client came with three problems: chaotic launches, expensive customers and a burned-out sales team. Managers were calling cold contacts, and the budget was spent with no forecast. Without an analytical base, the team says, any advertising would have been shooting in the dark.

WHAT WAS BUILT

We started with the marketing foundation: business goals, market and product analysis, audience psychology and behaviour. On that base we built a tunnel in Leeloo. The customer path: a mini opt-in page (LGT landing) → chatbot subscription → a first message inviting the person to watch episode one of a mini-series → the episodes tell Oktay's story and lead to the purchase of the $149 course bundle. Answers from the funnel land in the lead card in the CRM: the manager sees them before the call and talks only to people ready to buy. Analytics show the performance of each ad bundle, not just the totals.

THE RESULTS

One ad bundle on a budget of about $7,000 brought over a million views, 4,765 subscribers at $0.43 and 4,555 leads who left a phone number. Sales came to $52,000. ROAS by the team's calculation: 650–700% on average (the video case title states 750%). Instead of one-off launches, the school now has a system that runs around the clock and qualifies leads before a manager calls.

  • $52,000 in sales on a $6,800 ad budget (figures from the video case title)
  • 650–700% average ROAS as calculated by the agency team
  • 4,555 leads with a phone number and 4,765 subscribers at $0.43
  • 1,000,000+ views and a CTR of about 2% on a single ad bundle
  • The manager opens the card and sees the lead's answers before calling

WATCH THE FULL STORY

Oktay Aliev, Oktay Aliev School

QUESTIONS

What ROAS did Oktay Aliev School get with Leeloo.ai?
By the Leeloo.ai team's calculation, 650–700% on average: $6,800 in ads turned into $52,000 in sales for Oktay Aliev School. The video case title states 750%. The figures come from the agency, not the client.
What exactly did the Leeloo.ai agency build for Oktay Aliev School?
A marketing foundation (market, product and audience analysis) and a tunnel: a mini-landing, chatbot subscription, a warm-up mini-series, CRM lead qualification and per-ad-bundle analytics for Oktay Aliev School.
How many leads did the Oktay Aliev School campaign bring?
4,555 leads who left a phone number and 4,765 subscribers at $0.43 on a budget of about $7,000 and over a million views. Every lead was qualified in the Leeloo.ai CRM before an Oktay Aliev School manager called.
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