~99% of marketing tasks in Leeloo · 70% webinar attendance on 2,400 registrations · since 2019

“Over all these years it has become a reliable companion for optimising time, resources and budget: to start fast, launch MVP models, test, scale, improve and bring it all to the level of automation.”Sergey Mazurenko, CMO at CryptoCrew

THE BUSINESS

CryptoCrew is a cryptocurrency education company: paid courses, free lessons and marathons, a short Bybit training, a community. According to the video case description, it is among the leaders of this market in Ukraine. Marketing is run by CMO Sergey Mazurenko. He has used Leeloo personally since 2019; CryptoCrew adopted the platform in February 2024.

BEFORE LEELOO

The company needed to build automated funnels fast, without complex LMS software and without months of development and rework. The market is unstable, so the main marketing task now is to stay flexible and test many models and MVPs. Sergey names the platform selection criteria plainly: price, quality, speed.

WHAT WAS BUILT

The client runs the platform in-house, without an agency. Several funnel types live in Leeloo: free lessons, marathons, a short Bybit training, quiz funnels. On Instagram, automation is triggered by code words. For free formats the platform stands in for an LMS: a person arrives, watches a lesson, presses buttons, and automation opens bonuses. Lead generation comes through paid and free channels, networking, warm-up and organic, and almost all of it passes through Leeloo. Integrations are connected: Webinar Stars, CRMs, APIs. Auto-webinars run here too. The team also uses the platform for boards and for the sales department.

THE RESULTS

By the CMO's estimate, Leeloo covers almost 99% of marketing tasks: capturing contacts, funnels, messaging people, walking them through the sequence. According to the video case description, webinars reach 70% attendance on 2,400 registrations. In more than six years there has not been a technical request that could not be solved. Questions get closed on a call with support: there is a manager, a chat and hour-long consultations. For the company the platform became the way to start fast, launch MVPs, test and scale without months of development.

• ~99% of marketing tasks run on Leeloo: contacts, funnels, messaging, sequences (CMO's estimate)
• 70% webinar attendance on 2,400 registrations (figures from the video case description)
• Since 2019, not a single technical request that could not be solved
• Leeloo stands in for an LMS for free lessons and marathons: buttons, automation, bonuses
• Questions get solved on a single call with support: a manager, a chat, hour-long consultations

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QUESTIONS

How does CryptoCrew use Leeloo.ai?

CryptoCrew builds in Leeloo.ai its funnels for free lessons, marathons, quizzes and a short Bybit training, Instagram code-word automation, auto-webinars, sales team boards and integrations with Webinar Stars, CRMs and APIs. The client sets everything up in-house.

What results did CryptoCrew get with Leeloo.ai?

By the CMO's estimate, Leeloo.ai covers almost 99% of CryptoCrew's marketing tasks: contact capture, funnels, messaging, sequences. Per the video case description, webinars reach 70% attendance on 2,400 registrations. Financial figures are not disclosed in the case.

How long has CryptoCrew been working with Leeloo.ai?

CMO Sergey Mazurenko has used Leeloo.ai personally since 2019; CryptoCrew adopted the platform in February 2024. In that time, he says, there has not been a technical request that could not be solved.